Cosmoprof North America 2007

Las Vegas to host the annual beauty event.

Cosmoprof North America, the business-to- business beauty event encompassing all sectors of the industry in one venue, will take place July 15-17, 2007 at the Mandalay Bay Convention Center in Las Vegas, NV. This year Cosmoprof North America will be hosting Country Pavilions fromBrazil, France, Italy and Thailand.

There will be an addition of meeting rooms to the show floor.Previously held in off-site boardrooms, meetings will now be hosted by exhibitors in private rooms directly on the show floor.The new layout saves visitors time, and exhibitors previously hidden away in upstairs meeting rooms benefit from the added exposure of now hosting rooms at the Cosmoprof site.

During the event, The Salon and Day Spa 2007 Consumer Trend Report results will be released; this is the first important study of industry trends showcasing the patterns of salon and spa goers, including frequency of visits, preferences, lifestyle behavior and buying habits.

The Salon and Day Spa 2007 Consumer Trend Report was commissioned by The Professional Beauty Association and compiled by the Benchmarking Company. Study results will be shared as part of a comprehensive hands-on presentation on July 16-17.

New Initiatives

Debuting at this year’s show, the Discover Beauty program is designed to assist newly emerging brands in finding the proper market, while spotlighting the newest trends for retail buyers. Prominently located on the show floor in Pavilion A, the Discover Beauty Lounge will display the selected brands in a sophisticated and modern environment. Brands launched by entrepreneurs new to market often find it difficult to scout and obtain face time with buyers. Participation in Discover Beauty allows them to assess market potential and meet with several buyers while at the same time obtain feedback and possibly new distribution. Simultaneously, retail brands, in addition to consumer beauty editors, can seek out the next beauty trend that will appeal to the ever-growing consumer’s appetite.

To qualify for Discover Beauty, candidates must be either a new company or an existing company not yet distributed in the U.S. market, introducing a new niche product or collection.Discover Beauty is open to a limited number of pre-selected exhibitors.

Cosmoprof North America is also introducing Beauty Match, a free service and time management tool that allows visitors to easily identify exhibitors matching their areas of interest by selecting desired product categories. Visitors will be provided with the names of exhibitors displaying those particular products, along with booth numbers and floor location. The database will be accessible via two computer terminals on the show floor: one in the Professional Beauty Association booth in Pavilion A and one at the Beauty-on-line booth in the Packaging Lounge (Pavilion B).

The International Buyer Program is a special initiative featured this year that allows international buyers from emerging markets the opportunity to attend the show, network, and develop business opportunities. According to the latest research from Euromonitor International, sales of cosmetics and toiletries at a world level grew by 5.5%.This is the highest increase in the last five years in the global cosmetics and toiletries market, with emerging regions such as Latin America and Eastern Europe leading the way.Partnering with the U.S. Department of Commerce, Cosmoprof North America provides a platform for U.S. delegates to meet with CPNA exhibitors interested in learning about foreign markets or distribution.